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Entertaining, opinionated, off-beat and fearless. Bad-ass, independent and free-willed. Lauren Hutton, Adwoa Aboah, Hari Nef, Pum Lefebure and Jillian Hervey fronts H&M’s new campaign for autumn 2016, accompanied by a new version of “She’s a lady”, created and performed by the duo Lion Babe. View the full collection and please use the hashtag and share what being lady like means to you.

H&M‘s Studio fall winter 2016/2017 collection shown at Paris Fashion Week was right on target for the brand.

The slot being filled by the second most successful retailer was taken in order to show the longevity and versatility of the brand, in that this was a way for them to expand beyond the medium of standard retail.

This is the fourth show for the brand, and it again was everything one might expect from a runway show of this caliber.

Models featured in the collection were reflective of the standard and target consumers of the retailer.

With straight and sleek hair in most situations and simple, nearly-natural makeup to finish things off, for the most part this aspect was to be expected for a retailer’s runway.  

Two models in particular stood out as being different from the standard procession of the rest of the show: Ashley Graham and Pat Cleveland. Graham is an iconic plus sized model, while Cleveland is in her 60s and still rocking the catwalk.

These lovely ladies walked alongside other cast models, which included Amber Valletta, Andreja Pejic, Jourdan Dunn, and Natasha Poly.

The runway was set up in what used to be the Paris commodities exchange building, complete with the ambiance of ships sailing by above.

The clothes sent down the runway were rather standard for the brand, although the influence of Swedish folk clothing was noticeable and intriguing across the board.

The H&M Studio fall 2016 collection began simply, though, with a white and neutral palette, with a majority of the pieces being staple for the brand. Necessary outerwear, smart separates, and fun dresses were the gold standard for this line, and for H&M in general.

The moon is the runway and the sky is the limit when it comes to the excitement and creativity we experienced during the H&M Studio fall/winter 2016/2017 collection.

The overall atmosphere and the beautiful outfits unveiled did actually make us set off on an adventurous journey to the moon or to the planet of fashion!  

I really like it that someone finally has the courage to dress women who are not hangers.

It is from such creative people after graduating from fashion design studying. 

I’ll would like to work.

There is an art to dress skinny women, the trick is to be able to dress all women in the world.


Congratulations on a beautiful collection!

And now a look feminine collection of H & M’s fall winter 2016/2017 

<3 <3 <3 


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Beata Gliniecka ; Fashion is the love of my life. That's what I'm writing and creating do with passion!

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